In Pursuit Of...
A Case Study in Community-Led Media
In Pursuit Of ...started with a simple idea:
to spotlight changemakers across India. Without big budgets or heavy marketing, it became a trusted platform for purpose-led storytelling and impact.
The Vision
At its core, In Pursuit Of... exists to bring real stories to the forefront—those of nonprofit leaders, educators, health innovators, environmental crusaders, and changemakers working silently behind the scenes. Our mission is not just to inform, but to inspire. To build a tribe of thoughtful viewers who care about purpose, sustainability, and impact.
90+ long-form videos, 170+ shorts
Grew through storytelling & trust
Key Results
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Total Views: 659,000+
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Watch Time: 10,000+ hours
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Shorts Published: 170+ (zero ad spend)
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Top Episode Viewership: 35,000+
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Consistent Engagement: 3,700+ views in the last 48 hours alone
Our Community
More than just viewers, we’ve built a committed community of thinkers, doers, and believers. Our audience includes:
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NGO professionals and founders
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CSR leaders and policymakers
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Government officials and development practitioners
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Academics, students, and young professionals exploring social careers
Through the comments, messages, and shares, we’ve built bridges between sectors—sparking collaborations, funding conversations, and mentorship connections.
