IN PURSUIT OF...
A Case Study in
Community-Led Media
In Pursuit Of... started with a simple idea - to spotlight changemakers across India. Without big budgets or heavy marketing, it became a trusted platform for purpose-led storytelling and impact.
CONTENT THAT MOVES PEOPLE
No paid growth gimmicks.
Earned not bought
Strong returning audience for long-form episodes
Content enables search and shares organically on YT
Higher-than-average watch durations
Personal journeys of real change makers
Policy and grassroots realities
Tips for NGO and CSR leaders
KEY RESULTS
• Total Views: 7,28,000+
• Watch Time: 11,000+ hours
• Shorts Published: 170+ (zero ad spend)
• Top Episode Viewership: 35,500+
• Consistent Engagement: 3,700+ views in the last 48
hours alone
OUR COMMUNITY
More than just viewers, we’ve built a committed community of thinkers, doers, and believers.
Our audience includes:
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NGO professionals and founders
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CSR leaders and policymakers
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Government officials and development practitioners
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Academics, students, and young professionals exploring social careers
Through the comments, messages, and shares, we’ve built bridges between sectors—sparking collaborations, funding conversations, and mentorship connections.
CONCLUSION
In Pursuit Of... is proof that audiences will follow when you center truth, purpose, and good storytelling. We’ve created something rare - a serious, intelligent, impact-first channel that builds connections, sparks conversations, and fosters learning. As we grow, we remain grounded in our mission: to elevate purpose and build a community that isn’t just watching but acting.